Overview
Simplifying parenthood with personalized sleep and feeding schedules.
Parenthood comes with a great deal of uncertainty and anxiety. So many parents are actively looking for an easy way to help find a working sleep and food schedule for their babies. Baby Watch is an app which combines guidelines, recommendations and a way to keep track and monitor baby’s sleeping and eating activity.
Loulou Gold
mother of 1 year old baby
" Motherhood is much more exhausting than I imagined."
Goals
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Better manage baby's daily schedule.
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Learn about developmental milestone
Pain Points
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Feels at loss of control.
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Finding conflicting information online.
Sandra Levy
mother of 4 months old baby
" I want my baby to sleep, so that I can get some sleep."
Goals
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To get her baby on a sleep schedule.
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Wants to feel organized, but not overwhelmed.
Pain Points
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Lack of sleep.
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Difficulties remembering throughout the day details on baby’s sleep.
User Persona
I created two prospective user personas which would help me understand the needs and frustration of the users.
I focused on mothers with babies under the age of two.
User Research
Researching needs and insights to design a better baby scheduling app.
To understand the comprehensive needs of the potential users, I surveyed and interviewed parents of babies from newborn to under 2-years old. I also studied existing baby apps and drew insights from them.
search the internet (communities, articles) for parenting info.
are looking to find a routine for
their babies (and themselves).
feel sleep deprived
and at loss.
Conclusions
A simple app to track, learn, and build your baby’s routine.
Problem
Parents are looking for an easy and effortless way to record their baby’s daily routine, but too tired and too busy doing so. Existing baby tracking apps are overwhelming and stressful, and the internet is filled with conflicting information on baby behaviour.
Solution
Create an intuitive and easy-to-use app for tracking baby’s activity and successfully establish a working routine. Combine the app’s tracking and monitoring feature with articles linked to baby’s milestones for insights and recommendations according to baby’s development.
User Interface
A minimalistic, cozy app for effortless baby tracking.
I wanted to create a simple and easy-to-use structure and navigation of the app with minimalistic aesthetics and “toned” down colors to create a cozy, friendly atmosphere for all those tired parents.
Onboarding
Registration
Create the baby’s profile by filling in relevant information such as birth date, current sleeping and eating habits. The app thereafter creates a daily schedule specifically targeted for the user’s baby.
User is also shown a schedule in shape of a list with more detailed information.
Schedule List
Clock Schedule
Schedule is firstly illustrated in the shape of a clock- highlighting what time of the day is time for either sleep or food. The time which has already passed (according to when user enters app) is “toned down” in color.
Nav Menu
Clean bottom navigation menu
which easily takes the user to the different sections- Home, Sleep, Food and Profile.
Home Screen
Day Schedule
Schedule List
User is also shown a schedule in shape of a list with more detailed information.
Clock Schedule
Schedule is firstly illustrated in the shape of a clock- highlighting what time of the day is time for either sleep or food. The time which has already passed (according to when user enters app) is “toned down” in color.
Nav Menu
Bottom menu guides user to Home, Events, Communities. Notifications and Profile.
Sleep
Helpful Guidelines
The schedule clock is once again shown, this time only highlighting sleeping times. User can choose between a selection of helpful articles related to sleep, with option of sharing articles with others.
Sleep Journal
Track your baby
Timer with intuitive actions to press when baby falls asleep and awakes. App registers the time and collects, together with previously recorded time, data to create charts for the user to easily monitor and discover patterns.
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Food
Track baby's eating habits
The Food Journal is designed in the same way as the Sleep Journal, for consistency.
Profile
Baby keeps growing
A baby’s sleeping and eating habits are constantly changing. The user can easily edit the previously added information to receive an updated Day Schedule.
Design System
Color Palette
Typography
Illustrations
